What I Do
  • Understand your customer and develop the right insights to target them successfully - your most powerful tool for success is to thoroughly understand your customer and in turn your consumer

  • Develop a brand proposition to perfectly target your key customer and consumer

  • Develop the right commercial strategy to help you build a profitable sustainable business

  • Provide detailed insider thinking as to how supermarket buyers think, what they are looking for, advice on how to fit in and adapt succinctly with a supermarket's business model

  • Negotiate the most favourable terms

  • Product development and technical knowledge - detailed analysis of whether your products and ideas for innovation are fit for purpose

  • Industry insider guide of how to launch your products into retail space

  • In depth and up to date knowledge of UK supermarket retailing

Recent work
Lydia Gerratt Consulting
  • International trade projects between emerging and developing countries and Europe for sequa gGmbH, the German Import Promotion desk (Federal Ministry for Economic Cooperation and development)

  • A speaker at CBI (Centre for the Promotion of Imports from developing countries) the agency of the Ministry of Foreign Affairs of the Netherlands, presenting to the ProOlivo delegation from Peru.

  • A speaker at Citi bank Pan European Consumer Conference - 'The Buyers' View: How Retail and Consumer Staples Companies Interact'

  • Secured a long-term own label contract for a food manufacturer with a major UK retailer

  • Re-structured a key brand’s commercial proposition to enable it to be profitable for future growth

  • Developed a brand and commercial strategy for a food supplier to take their business to the next level of retailer distribution

  • Developed a brand and commercial strategy for an international food supplier to help them enter the UK retail markets